How do you bring together two proud, but very different, well-service companies and create a consistent, cohesive brand?

Sanjel turned to Creative Intelligence to help find a solution. Ci worked internally with management to find a common thread between the two organizations and create a unified brand culture. That led to a new positioning strategy, brand promise and brand identity that was rolled out successfully across North America. That image and strategy has helped Sanjel to continue growing and prospering in a highly competitive energy industry.