Canadian Pacific was making one of its boldest moves ever to expand routes and services into Alberta’s burgeoning industrial heartland, and it needed an equally bold communications strategy to share this with stakeholders and the market.

It was an investment that was good for CP, but also would help Alberta’s vibrant economy continue to grow and diversify. So, let’s not be shy… this was something to celebrate. Which we did, with iconic visual metaphors highlighting the value of this new connectivity for customers and the industry.