Longview Advantage

Longview Advantage was offering innovative new solutions in tracking and managing industrial fleets and needed an equally innovative way to attract attention for this emerging technology.

Their solutions used GPS, internet and cellular technologies to manage fleets. At the time, they had a very unique, almost next gen product – which could benefit from a novel approach to building brand personality in this market. Our communications solution was to go low on the tech and high on the humour and emotion.