Often called “Calgary’s Halloween Store”, Don’s Hobby Shop is so much more… a Calgary icon since 1949, Don’s has been THE place to go for the best selection of costumes and theatrical supplies for any occasion and any season.

So, for such an iconic community supplier we created an interactive guerilla campaign on public statues throughout the downtown core that challenged Calgarians to “Put On A Happy Face”. It doesn’t always take an exceptional budget to get noticed… it takes exceptional thinking. And a “nose” for your audience.