It seems the campaigns to get us off our butts are never ending. And that’s a good thing.
In this case it was Alberta Sports turn to lead the charge. Their mandate is to enhance the quality of life of Albertans by encouraging active lifestyles and through sports and athletics. Our target here was the youth audience and we created a campaign to “Live Outside the Box” that provided dynamic and positive support for that healthy lifestyle. We made it fun. We made it real.