Our partners at Cult Collective have forged a strong partnership with Big Rock Brewery to help them redefine their brand and reignite their connection with consumers.

Their strategy was to focus on product innovation instead of product offers. Central to this has been the redesign of Big Rock’s signature series of brews. Ci’s Chief Creative Strategist, Dean M., served as creative director on these brands and even kicked it ‘old school’ by executing individual works of art for all packaging and labels.