City of Red Deer
Keep Red Deer beautiful. We like Red Deer. So we were naturally enthused about helping the city promote its recycling program.
We don’t believe that just because you’re talking about trash that your communications have to be… well… ‘trashy’. So, we didn’t. We made them beautiful. Remember the old “show the benefits, not the features” rule? Yes. Do that. Our campaign for Red Deer’s recycling was positive, pretty and purposeful. We enjoyed being a part of it.