Mac’s Convenience Stores
Helping Canada’s largest convenience store re-engage with customers from in-store to mass media and targeted, interactive online initiatives.
We handled most of Mac’s key initiatives in Western Canada for about 14 years. We developed projects that supported and promoted the new store design and co-crafted a new brand position based on enhanced consumer shopping experiences. Our help with internal culture (and a unique foray into image advertising) engaged the market with a bold “solutions to inconvenience” proposition that built business. We produced many of the annual sales and marketing presentations for the franchisees as well as strategizing, conceptualizing and implementing all of Mac’s summer Froster promo campaigns during that time. Check out the Parafreezium campaign for a great example.