Creativity has to be pretty much a given when you’re marketing the performing arts.

So, we were regularly challenged when it came time to help Alberta Theatre Projects enhance its positioning and marketing. We were always mindful of the need to honour the originality of each play while representing the brand of ATP in general. One of our signature campaigns used images crafted from the actual written words of the plays, creating an arresting fusion of the literary art and the symbolism driving each theatre experience.