Category: Blog
Adapt or Die or Are Dinosaurs really extinct?
by Dean McKenzie • April 2, 2014 • Blog.
Years ago, I recall a trip to the Tyrell Museum and my then, 5 year old son asking; “Dad, what happened to the dinosaurs?” I don’t actually recall my answer that day but it was brought to mind recently when my partner and I were being introduced. As 30+ year veterans of the advertising and marketing community in Western Canada, we were described as “the dinosaurs” of Calgary’s marketing community. While mildly offended at the time, we jokingly shrugged it off as youthful bravado. It did however, remain with me. In our industry, it’s an accepted principle that perception is…
Buggy Whips And Mousetraps
by Dean McKenzie • April 2, 2014 • Blog.
I need a digital campaign. I need a social media strategy. The answer is yes you do and no you don’t. You’ve heard this all before. Hearken back to the early 80’s when companies and organizations were scrambling to get their presence up on the burgeoning, worldwide web. Recognizing this shift in information dissemination and ever increasing consumer access to it, digital agencies sprang up like weeds and the so-called traditional agencies set up or acquired their digital divisions, only too happy to oblige their client’s requests. The dust having settled, agencies took on the role of “Agents of Change”…