Marketing is about capturing hearts and minds.  And in social media, it’s all about “liking”. We’ve even got a button for it now. Guy Kawasaki (one of our favourite former Apple evangelists and a fierce blogger) has written a new book called “Enchantment”. Which is all about influencing people to do your bidding. i.e. Getting them to like and trust you - and whatever you promote. Here’s a cool infographic he’s whipped up to help us, “the great unwashed”, to pump up our likability quotient. Thanks, Guy. We always kinda liked you. But we like you even more now…