Archive for April, 2008

Golden era of advertising

If any of you out there, like me who are keen on the AMC Original Series called Mad Men, you may appreciate this link. http://www.amctv.com/originals/madmen/
You can even purchase the highly acclaimed first season in a very classy zippo style case. Mad Men takes place at a advertising agency in New York City in the late ’50s, early ’60s during the ‘Golden Era of Advertising’. During this time period men dominated the industry; daily business practice included having 3 martini lunches, schmoozing with women and smoking endless cigarettes.

Here is some now politically-incorrect work that prevailed from that time period;

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Coffee with a Kick

Chase & Sanborn — a coffee so delicious that anything else leads to domestic abuse. Of course, if you’re into S&M, Chock full O’ Nuts will do just fine.

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Lose Weight, with Worms

Until now, you probably weren’t thinking about whether the tape worms you eat are sanitized, were you?

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Santa Smokes Chesterfield

Huh? We could’ve sworn Santa was a Lucky Strike guy. Those trips down chimneys cannot be helping his smoker’s hack.

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Love Me, Love My Tiny Cigar

Sure she’ll follow you — hacking on your back the entire time.

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One Smokin’ Kid

Looks like that Gerber brat is finally ready to grow up and be a man.

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American Airlines Flies with Hot Mamas

Is American Airlines suggesting that your “mother” wants to curl up with you on the overnight flight to Vegas? Hey, what happens at 20,000 feet stays between you and your shrink.

Ladies added to the mix

After a few complaints of the over abundance of testosterone in the Ci Creative Department, finally some estrogen has been added to mend those needs. Julie Burden and Kera Tassi have joined the Ci Team as the new art director and copywriter. Julie joins us from her own creative services company and Kera joins us after recently getting zapped from Y & R. Stay tuned for some very chilly cool chick creative content. Nice alliteration. LOL!jk.jpg

Do you know corporate slang? Syngergize your paradigms

Do you know your paradigms from your strategic initiatives? Can you increase your mindshare in the globalized marketplace? Can you say the phrase “proof of concept” without laughing?Neither can we. But apparently there are some occasions when it’s necessary to speak the lingo of the boardroom.”Knock Knock” http://www.knockknock.biz/home.php has come up with a set of flashcards to help you out. They promise to “get you multisyllabizing like a results-driven tycoon in mere days.”What are you waiting for? Start outsourcing your ignorance.corporate-cards.pdf

Notable RGO ad

This comes to us from Business Calgary, in the Marketing Matters section;parkers-pick.jpg14473_rgo_gg_jg_x1a.jpg14462_rgo_layout_ver2_x1a.jpg

Perfect people create perfect designs

“Sometimes I wonder is my work beautiful because I am beautiful or am I beautiful because my work is beautiful?”http://www.designerslashmodel.comHere’s some more proof that some of the most beautiful, brilliant minds work in advertising;

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Bring back Goldblum

These mac ads are getting tired, Mac vs. PC aka cool guy vs. geek. Apple needs to revisit their brief and focus on targeting families more. That’s why they should bring back family man or better known to some of us as The Fly; Jeff Goldblum! To do their ads again. Just as long as he shows up sober this time.

What’s next in marketing and advertising

What’s next in marketing and advertisingCreated by Paul Isaksonwww.paulisakson.com

Ci gets ‘fresh’ at Mac’s

An exciting week in Calgary and the rest of western Canada as the Juno’s have rolled out the red carpets. More importantly Mac’s launched their brand new Fresh Sandwiches. Here are some in store pics of Ci’s deliciously developed materials.img_2782.jpgimg_2780.jpgimg_2779.jpg

Dark Knight Viral Campaign

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In the wake of the up and coming new Batman movie called ‘Dark Knight’ due to hit theaters July 18th. There has been all kinds of cool online viral campaigns to help hype/promote the sequel to Batman Begins. Here is a breakdown of what’s been happening:

The envelope at ClownTravelAgency.com has opened (just click on it) to reveal another scavenger hunt, this time in locations around the world. ‘Alex’ wrote in this morning about one of the packages in London:

I contacted the Tavistock Hotel, but I was too late, however they gave me some info on the package. Someone collected it and inside was a bowling ball, and a nifty smart mobile phone. On the ball was a mobile phone number etched on it. He rang the number apparently and was told they now knew who he was and to await further instructions.

UPDATE #1: IBelieveinHarveyDent.com has been updated with more latest news items. Remember, Harvey Dent is supposed to be at a Townhall Meeting today (April 1st) at 3pm (we don’t know what time zone) at the Gotham Community Center #12, Gainley.

UPDATE #2: Fans have posted pictures of the package, including the bowling ball and phone, that they are picking up at the various locations in this thread.

UPDATE #3: Dark Knight viral marketing on “CSI”? Check this out!

UPDATE #4: Here’s an interesting bit. The bowling alley at 6327 Spencer Hwy in Pasadena, TX actually closed down. ‘Dave’ writes…

I talked to the owner who told me yes, a California company had rented the locker, and yes it had a ball and a cell phone in a bag, but no it was not there. When he told them he was closing, they took the bag away 2 days before the clowntravel site went active… but they still posted the address even when the bag wasn’t there! There were about 20 people there waiting.

We’ll have to wait and see how 42 Entertainment (the company running the viral campaign) handles this.

More addresses in cities are popping up on the hour, so stay tuned to ClownTravelAgency.com.

UPDATE #5: They’ve now stamped the Pasadena one, completing it so that people won’t keep going to that closed bowling alley.

UPDATE #6: All the stamps are complete and if you now visit ClownTravelAgency.com and open the envelope, the stamps will load and afterwards the page will burn up to reveal another note which says you should go to ACMESecuritySystems.com. It asks if you can disable a certain alarm system using the password “needle”.

UPDATE #7: At the new site, you’ll be able to leave your info. It will say “Please wait, don’t close your browser. Waiting for Authorization.” You’ll then get a call and you’re asked the password from above.

Do your kicks come with superpowers?

If your kicks do not. Then kids of your own or ones you may know, may be bounding over buildings and kicking the bad guys butt! Maybe, not quite but they can be fitted with some cool new superhero themed shoes to go back to school with. Marvel Entertainment and Reebok have teamed up to launch an exclusive collection of children’s sneakers featuring two of the most renowned Super Heroes in the Marvel Universe, Iron Man and The Incredible Hulk. The partnership with Reebok expands Marvel’s presence into new consumer goods distribution channels thereby extending the reach of its popular Super Hero franchises to new audiences. The new line of sneakers will be available exclusively at Foot Locker and Kids Foot Locker stores this spring, coinciding with the releases of Marvel Studios’ event films Iron Man and The Incredible Hulk.

Designed exclusively for Foot Locker, the lines – which each include low and mid style shoes – feature bold materials and design that capture the look and feel of these two larger-than-life Super Heroes. The retail price will range from $45 to $65. Reebok and Foot Locker are supporting the Marvel introduction with in-store signage and window displays.

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*PLEASE NOTE Unfortunately the sneakers DO NOT come with jet propulsion and have NOT been blasted by gamma rays.