University of Lethbridge
The Earn and Learn campaign was tremendously successful.
Ci worked with the Department of Management’s satellite campuses of the U of L in Edmonton and Calgary on this initiative. The premise was to keep your present job and earn your degree on evenings and weekends. The Earn and Learn campaign was tremendously successful, particularly in Calgary where the institution had to scramble for additional classroom space and sessional instructors just to accommodate the requests. The campaign also served to create awareness for the University of Lethbridge’s presence in both Calgary and Edmonton.