Superior Propane is a national provider of portable fuels, equipment, and service delivered locally to customers.

But they offer customers more than products, they offer an energy needs program that includes automatic delivery, comprehensive maintenance, convenient/locked-in prices and payment, 24/7 customer care etc. We tried to show that in a simple but provocative way with the ‘surprise-free living’ campaign and other marketing initiatives. And yes, that’s a gorilla in the kitchen. So what?