Kwantlen Polytechnic University
The student as hero.Kwantlen sought to redefine itself as a modern, regional Polytechnic University in Vancouver and BC’s lower mainland. Creative Intelligence helped develop a new institutional vision, brand strategy and marketing communications campaign. The vision was both the product and the platform for cultural engagement that built a new voice and identity for 18,000 annual students. Research and stakeholder consultation informed a strategy that made the student the ‘hero’ of the new brand. Everything was integrated – from the ‘Viewbook’ to advertising, social media, web/digital, collateral, signage and a new brand identity.. Kwantlen now has a dynamic new presence on the post-secondary landscape.