We might not be seeing Season 3 of Mad Men any time soon In the meantime, let’s look back to the nostalgic Golden Advertising era for some real insight towards, who we should really be marketing cigarettes for.

I had no idea that Marlboros were originally marketed to women, but it appears so. From the Sociological Images blog: “Notice how in one picture the baby actually asks mom to have a cigarette instead of scolding him. It plays up the women-as-hysterical stereotype and also shows changing expectations about good motherhood..” Who knew that the Marlboro Man had a thing for MILKCs (Mothers I’d Like to Kill with Cancer)?