Summer may be lurking around the corner in some parts of Canada (according to the weather). At Mac’s Convenience Stores across Canada the launch of the 2008 froster campaign has officially declared that summer is here! When it’s burning hot out and you need to chill out the extreme heat wave, check out all the cool in-store materials. If you are seeking out the newest, coldest sensation; go to Mac’s and S.T. ‘NEW’ F.U.!

Visit www.parafreezium.ca and share your symptoms!

Here is the cinema spot that will be playing in theaters throughout the summer months.