Marketing is about capturing hearts and minds. And in social media, it’s all about “liking”. We’ve even got a button for it now. Guy Kawasaki (one of our favourite former Apple evangelists and a fierce blogger) has written a new book called “Enchantment”. Which is all about influencing people to do your bidding. i.e. Getting them to like and trust you - and whatever you promote. Here’s a cool infographic he’s whipped up to help us, “the great unwashed”, to pump up our likability quotient. Thanks, Guy. We always kinda liked you. But we like you even more now…
Yeah, that’s right. Creative Intelligence is back. And, as always, we’re breaking new ground in branding, marketing and communications. We think it’s a great time to be in this business. Because these days just about every aspect of business can be influenced by innovative approaches to marketing. Because everything is more digital, more social, more mobile, more… connected.
The strategic and creative ways we use to build brand equity leverage an uncommonly broad range of assets: Sales forces, product designs, information technology, PR, internal culture, external partnerships, merchandising, CRM…
Modern branding connects all the dots. Which means, if we do our jobs well, we’re more business partners than suppliers. And what we do can help old businesses re-invent themselves, and new businesses launch out of thin air… faster, more cost-effectively and simply better than ever. Great job if you can get it.
Feel free to get in touch and share some shop-talk: deanm@ciacanada.com barrya@ciacanada.com
