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Smart. At the speed of business.
Creative Intelligence
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The Attic

The Attic

Here are some other projects and clients that have enriched our brand and marketing experiences.

When you’ve got the depth and breadth of experience that we do you’ve probably done a little bit of everything. But no matter what the client or project is, we bring the same inventive mix of strategy and creativity, the same commitment and enthusiasm to finding solutions for branding and marketing challenges. Here’s a look at some past, but still treasured, projects for a wide variety of clients and industries.

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Superior
Propane

Superior Propane

Superior Propane is a national provider of portable fuels, equipment, and service delivered locally to customers. But they offer customers more than products, they offer an energy needs program that includes automatic delivery, comprehensive maintenance, convenient/locked-in prices and payment, 24/7 customer care etc. We tried to show that in a simple but provocative way with the ‘surprise-free living’ campaign and other marketing initiatives. And yes, that’s a gorilla in the kitchen. So what?

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Streetside
Properties

Streetside Properties

Why do people buy condos? Well, lots of reasons. One of which (and a big one) is a “chore-free, maintenance-free and hassle-free lifestyle”. Like taking care of the “yard”. Enter the “Grim Shoveler”, one of a series of ads that we did to show how you could “Escape the yard” in a stylish and super-functional new condo (with all the amenities) from Red Haus. We had a lot of fun with this series. And it had a big impact on business for Streetside Properties.

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RGO

RGO

RGO had a good reputation as a unique provider of total office interior solutions. Started in 1966, they pride themselves on long-standing traditions focused on nurturing great employees and exceptional customer experiences. But we felt we could strengthen their position as a ‘total’ solution. To accomplish this we built some signature communications (for both customer appreciation and call-to-action advertising) that cut through the office products clutter with compelling concepts that showed an office environment badly in need of RGO.

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Longview
Advantage

Longview Advantage

Longview Advantage was offering innovative new solutions in tracking and managing industrial fleets and needed an equally innovative way to attract attention for this emerging technology. Their solutions used GPS, internet and cellular technologies to manage fleets. At the time, they had a very unique, almost next gen product – which could benefit from a novel approach to building brand personality in this market. Our communications solution was to go low on the tech and high on the humour and emotion.

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Kitchens
and Patios

Kitchens and Patios

The message for Kitchen & Patio was simple… “casual furniture, inside and out”. Our work needed to be upbeat, friendly and attractive to suitably reflect the key summer season that we were focused on. We engineered a combination of wit (“the best seats not in the house”) and clean, colourful visuals that were able to provide an impression of quality, selection and attractiveness while presenting great price/value propositions and encouraging a sense of seasonal urgency. Nice.

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Don's Hobby

Don’s Hobby

Often called “Calgary’s Halloween Store”, Don’s Hobby Shop is so much more… a Calgary icon since 1949, Don’s has been THE place to go for the best selection of costumes and theatrical supplies for any occasion and any season. So, for such an iconic community supplier we created an interactive guerilla campaign on public statues throughout the downtown core that challenged Calgarians to “Put On A Happy Face”. It doesn’t always take an exceptional budget to get noticed… it takes exceptional thinking. And a “nose” for your audience.

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CF MngMvmnt

CF MngMvmnt

How do you start a conversation about improving supply chains? CF Managing Movement specializes in creating supply chain solutions that make their customers more powerful competitors. Our task was to get them the opportunity to sit down with new and existing customers – to thank them for their business and stay top-of-mind for new shipping needs. We combined a customer appreciation promotion with a simple, but memorable call-to-action. We put it in the form of a direct marketing ‘postcard’ that delivered CFs core value propositions while delivering a little bit of client love.

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Boomtown

Boomtown

How do you create instant brand equity for a revamped pub restaurant on a low budget? In this case, we didn’t just come up with a new message, we messed with the medium. In fact, we poked holes in it (sorry, couldn’t resist). For the launch of Boomtown we crafted some tasteful in-jokes about the quality of pub food and beverages. The pay-off was some direct marketing collateral that (by virtue of those cute little holes) you could kind of pick up and “eat” or “drink”. Fresh ideas for a fresh new experience.

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Alberta
Theatre Projects

Alberta Theatre Projects

Creativity has to be pretty much a given when you’re marketing the performing arts. So, we were regularly challenged when it came time to help Alberta Theatre Projects enhance its positioning and marketing. We were always mindful of the need to honour the originality of each play while representing the brand of ATP in general. One of our signature campaigns used images crafted from the actual written words of the plays, creating an arresting fusion of the literary art and the symbolism driving each theatre experience.

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Alberta
Sport

Alberta Sport

It seems the campaigns to get us off our butts are never ending. And that’s a good thing. In this case it was Alberta Sports turn to lead the charge. Their mandate is to enhance the quality of life of Albertans by encouraging active lifestyles and through sports and athletics. Our target here was the youth audience and we created a campaign to “Live Outside the Box” that provided dynamic and positive support for that healthy lifestyle. We made it fun. We made it real.

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Sait
Polytechnic

Sait Polytechnic

Recruitment campaigns for multiple audiences for 10 years

SAIT was the start of our foray into the post-secondary marketing environment in 1997. Ci re-branded the venerable trades-focused institution into the leading polytechnic in Western Canada. After this very successful re-launch, Creative Intelligence went on to develop recruitment campaigns for multiple audiences for 10 years. We held seats on the institution’s marketing committee and formed strategy, concepts an executed on just about every communications piece coming out of SAIT’s doors. Check out the “Where Technology Meets Innovation” video to see how we managed to get 14 departments into a 30 second spot.

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Sanjel
Energy Services

Sanjel Energy Services

How do you bring together two proud, but very different, well-service companies and create a consistent, cohesive brand? Sanjel turned to Creative Intelligence to help find a solution. Ci worked internally with management to find a common thread between the two organizations and create a unified brand culture. That led to a new positioning strategy, brand promise and brand identity that was rolled out successfully across North America. That image and strategy has helped Sanjel to continue growing and prospering in a highly competitive energy industry.

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CULT

CULT

Our partners at Cult Collective have forged a strong partnership with Big Rock Brewery to help them redefine their brand and reignite their connection with consumers. Their strategy was to focus on product innovation instead of product offers. Central to this has been the redesign of Big Rock’s signature series of brews. Ci’s Chief Creative Strategist, Dean M., served as creative director on these brands and even kicked it ‘old school’ by executing individual works of art for all packaging and labels.

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City of
Red Deer

City of Red Deer Recycling

Keep Red Deer beautiful. We like Red Deer. So we were naturally enthused about helping the city promote its recycling program. We don’t believe that just because you’re talking about trash that your communications have to be… well… ‘trashy’. So, we didn’t. We made them beautiful. Remember the old “show the benefits, not the features” rule? Yes. Do that. Our campaign for Red Deer’s recycling was positive, pretty and purposeful. We enjoyed being a part of it.

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Canadian
Pacific

Canadian Pacific

Canadian Pacific was making one of its boldest moves ever to expand routes and services into Alberta’s burgeoning industrial heartland, and it needed an equally bold communications strategy to share this with stakeholders and the market. It was an investment that was good for CP, but also would help Alberta’s vibrant economy continue to grow and diversify. So, let’s not be shy… this was something to celebrate. Which we did, with iconic visual metaphors highlighting the value of this new connectivity for customers and the industry.

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Calgary
Herald

Calgary Herald

Nope. Newspapers are still kickin’. Back when all things digital and 24-hour cable news started to explode the old mediaverse, Calgary’s leading newspaper saw the writing on the you-know-what. They needed to reposition the daily paper as an essential element of your daily life. So we did just that. With a simple bold design, a clear message, “Your paper. Your life.” and some bracing wit, “The truth shall set you back about a dollar.” It coincided with an aggressive strategy to make the daily paper more relevant, informative and entertaining.

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Creating
Smarter

Creating Smarter

Creating Smarter, Better Brands and Businesses.

Creative Intelligence is an integrated branding and communications group. We bring strategic thinking, creative ideas and unique technological solutions to organizations and enterprises that want to take their brands and their businesses to the next level. Being smarter means having clear sight (seeing your business and the market as it really is), true purpose (establishing the ‘why’ of any business initiative, critical connections (seeing the internal and external linkages that can be critical to your success), and strategic design (creating a better idea, culture and holistic solution).

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The
Gathering

The Gathering

Ci participates in an exclusive marketing event honoring top ‘cult-like’ brands.

Ci’s strategic facilitation and stakeholder engagement skills were on full display at The Gathering 2014 – an event put on by our partners at Cult Collective. It was a dynamic coming together of some of North America’s most coveted brands to share the secrets of their success at the Fairmont Banff Springs. Under our “Hadron” workshop banner, we led a “How-to” brainstorm on creating (and being) an engagement-driven brand.

 

Over 100 participants were given the chance to put some of the great knowledge gained at The Gathering to good use… by using our strategic engagement process to build a speculative brand strategy. This intense workshop gave the group a chance to experience the application of critical and creative thinking to a unique business problem. It was a great session.

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Strategic
Engagement

Strategic Engagement

We view our client relationships as business partnerships. Partnerships that should be strategic, inspiring and productive.

One of our clients once said, “Sometimes I’m not sure where your company ends and ours begins…” Now, you may think that’s creepy. It was actually a compliment. They meant that we had become so committed and involved with the success of their organization that it was almost like we were one of them. And that’s the way we like it… to get involved (as much as is comfortable for our client) in what their business is all about. To be a real champion for the cause.

 

To that end, we initiate many activities that go beyond “agency” consultation and into cultural and customer engagement. We have years of experience in facilitating internal client or external customer workshops, interviews, “town hall” meetings and presentations. Both for the purposes of strategic and creative development, or for the socialization and consensus building needed for those strategies and concepts.

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Creative
Intelligence

Creative Intelligence 3.0

SMART AT THE SPEED OF BUSINESS

We are a strategic business and marketing catalyst that helps organizations become smarter, faster, and more agile when building brands in a connected world.

We bring strategic thinking, creative ideas, and unique technological solutions to organizations and enterprises that want to take their brands and their businesses to the next level.

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MacEwan
University

MacEwan University

An integrated and consultative process helped build a new brand from internal culture to external advertising and communications.

Research showed that despite three years of degree granting status as Edmonton’s second university, Edmontonians themselves were largely unaware of this. Creative Intelligence, working with our partners at Cult, pitched the university and won a re-branding exercise to inform the public and re-position this respected institution. Perceptively, the executive at MacEwan understood that simply adding University to the name would not result in the desired effect. They saw an opportunity to leverage our holistic brand strategy in setting the future direction of the university and building a strong cultural consensus across their four campuses. The result was a successful launch campaign and a strong new foundation for the university to build its future on.

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Alberta
Flood Aid

Alberta Flood Aid

Literally tens of thousands of volunteers sprang into action.

A who’s who of Canadian rock legends volunteered to come together to raise fund for The Calgary Foundation, a group dedicated to helping Southern Alberta with funding community projects and initiatives.

In the aftermath of the devastating, 500 year flood of 2013, Calgary, Canmore and their respective surrounding communities, were reeling with confusion, grief, loss and shock at the effects this force of nature had on their lives and those of their neighbours. True to the roots of our Western Canadian heritage of helping out, literally tens of thousands of volunteers sprang into action, mobilizing one of the largest team of volunteer labour forces Canada has ever produced. In aid of the people whose lives were literally wiped out and in honour of those Calgarians and others who so selflessly pitched in to help, Peter Jurisic, our associate at Ci voluntarily produced The Flood Aid Concert, a rock concert held at McMahon Stadium in Calgary. When the mud dried, over two million dollars was raised through this concert.

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Kwantlen
Polytechnic

Kwantlen Polytechnic University

The student as hero.

Kwantlen sought to redefine itself as a modern, regional Polytechnic University in Vancouver and BC’s lower mainland. Creative Intelligence helped develop a new institutional vision, brand strategy and marketing communications campaign. The vision was both the product and the platform for cultural engagement that built a new voice and identity for 18,000 annual students.

 

Research and stakeholder consultation informed a strategy that made the student the ‘hero’ of the new brand. Everything was integrated – from the ‘Viewbook’ to advertising, social media, web/digital, collateral, signage and a new brand identity.. Kwantlen now has a dynamic new presence on the post-secondary landscape.

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Enerjet

Enerjet

A new kind of air transportation service in Canada

Ci was contacted by two of the former founders of WestJet looking to startup a new kind of air transportation service in Canada. NewAir and Tours was designed to fly east to west on weekdays and north to south on weekends. The plan was sound but in the worldwide economic meltdown of 2008, the funding routes simply didn’t materialize, let alone the discretionary income for air travel. Nevertheless, enerjet was born. Now a significant player in the workforce transportation sector, enerjet continues to move essential staff into Alberta’s economic heartland.

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University
of Lethbridge

University of Lethbridge

The Earn and Learn campaign was tremendously successful.

Ci worked with the Department of Management’s satellite campuses of the U of L in Edmonton and Calgary on this initiative. The premise was to keep your present job and earn your degree on evenings and weekends. The Earn and Learn campaign was tremendously successful, particularly in Calgary where the institution had to scramble for additional classroom space and sessional instructors just to accommodate the requests. The campaign also served to create awareness for the University of Lethbridge’s presence in both Calgary and Edmonton.

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Circle K

Circle K

Because it’s loaded with taste even if you’re not.

Circle K is a brand of Couche Tard based primarily in the Southern United States. Ci was presented with a challenge to reach the target demographic, the so-called “bubbas”; typically long-distance truck drivers and tradesmen that frequented the highways where the Circle K stores were located. Through the strategic use of humourous billboard headlines and entertaining radio, basket sales were significantly increased and anecdotally, several drivers were seen pulled over, taking pictures of the billboards to text to friends and family. Check out the audio and billboard samples for a good laugh.

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Team
Alberta

Team Alberta

Expo 2000 in Hanover Germany

In the winter of 1999, the Province of Alberta had a dilemma. Would they have a significant presence at Expo 2000 in Hanover Germany or would they go along with the majority of the other provinces and simply have a presence in the Canadian pavilion? Ci aided that decision by garnering municipal and federal support for a significant presence still within the confines of the Canadian pavilion. A dramatic display along with touch screen display technology, created significant buzz for the province and garnered a Premier’s award for excellence in informational displays for Ci.

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Calaway
Park

Calaway Park

Your Playcation Destination!

Our longest standing and one of our most valued relationships, Calaway Park, with the aid of Ci’s marketing, is now attracting the second generation of season pass holders since we started with them in 1994! Year over year the marketing resonates with the local and regional markets, providing them an affordable break from the everyday through season pass sales that represent a 30-35% discount over walk up gate entry. Guess we’re in the business of smiles too.

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Sait
Polytechnic

Sait Polytechnic

Recruitment campaigns for multiple audiences for 10 years

SAIT was the start of our foray into the post-secondary marketing environment in 1997. Ci re-branded the venerable trades-focused institution into the leading polytechnic in Western Canada. After this very successful re-launch, Creative Intelligence went on to develop recruitment campaigns for multiple audiences for 10 years. We held seats on the institution’s marketing committee and formed strategy, concepts an executed on just about every communications piece coming out of SAIT’s doors. Check out the “Where Technology Meets Innovation” video to see how we managed to get 14 departments into a 30 second spot.

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WestJet

WestJet

26 consecutive quarters of profitability.

Yup, Ci launched them in 1996. Working through their marketing department, we did everything, from snack labels to name badges, aircraft livery to annual reports and birthday celebration events;  we were involved in all of it. Not to mention 26 consecutive quarters of profitability. Have a look at the Union Station Domination video to see how we launched Toronto on a veritable shoestring budget!

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The
Tribe

The Extended Tribe

Catalysts in Every Category

Ci brings together unique and effective combinations of strategy and creativity. Not just through our expertise, but through a broad and deep set of professional relationships.

Our resources are deep and wide – including productive relationships with a wide range of smart individuals and best-in-class companies. We tap many professional services to support our brand and marketing expertise: from research to PR and media planning; digital design and development to social media; photography, illustration and video production; and many others. All guided by sharp plans and bright ideas.

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Contact
Us

Contact Us

You’d be surprised at the power of a single conversation.

We’d love to connect with you and talk about how we can help you get faster and smarter in whatever your venture is. Join our dialogue. Start some intelligent conversations.

Let’s connect.

403-617-5277

 

Barry Anderson

Join Me on LinkedIn Email

Dean McKenzie

Join Me on LinkedIn Email

Peter Jurisic

Join Me on LinkedIn Email

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Interact

Interact

Connect with us and let’s share some ideas on how to make your business better.

Ci helps organizations accelerate their brand and business performance. We do that by combining strategic thinking, creativity and technology to build brands and ignite marketing strategies. We love to share ideas. We hope you do too. Check us out. Get in touch. Let’s talk about doing some smart business together.

Barry Anderson

 Join Me on LinkedIn

Dean McKenzie

 Join Me on LinkedIn

Peter Jurisic

 Join Me on LinkedIn

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Social II

Social II

Follow us on Twitter. If you know us you know that fitting everything we have to say into 140 characters is a daunting task. But we’re doing our best.

We’re also interested in organizations, institutions and communities that have a worthwhile mission. A cause that is more than just profit and performance… that raises standards and deepens values.

 

So, we’re committed to elevating corporate and industry discussions — to finding balance between growth and responsibility. We’re committed to championing truth, knowledge, intelligence and connectivity. Our social pages are a way for us to share this with you.

 

Observe. Participate. Elevate. Collide.

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Social I

Social I

Join us on Facebook. Our page is a place where you can get even closer to our culture and all the cool stuff that keeps us up at night.

Creative Intelligence is a place where great ideas collide and give birth to new ways to move your organization forward. There are companies out there who are very good at taking old tactics and technologies and squeezing the last little bit of value out of them. That’s okay.

 

But we’re also interested in the new. Not the bleeding edge, but the leading edge. Things that are innovative, but are demonstrating value and usefulness in helping companies succeed. Our social pages are a place for us to spread the word and share our passions.

 

Observe. Participate. Elevate. Collide.

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Alberta
Flood Aid

Alberta Flood Aid

Peter Jurisic, Ci’s Business Catalyst, led a bold entertainment initiative to support recovery efforts after the Southern Alberta floods of 2013.

A who’s who of Canadian rock legends, thousands of volunteers and the community came together to raise funds for The Calgary Foundation, a group dedicated to helping Southern Alberta with flood recovery projects and initiatives.

 

In the aftermath of the devastating, 500 year flood of 2013, Calgary, Canmore and their respective surrounding communities, were reeling with confusion, grief, loss and shock at the effects this force of nature had on their lives and those of their neighbours. True to the roots of our Western Canadian heritage of helping out, literally tens of thousands of volunteers sprang into action, mobilizing one of the largest team of volunteer labour forces Canada has ever produced. In aid of the people whose lives were literally wiped out and in honour of those Calgarians and others who so selflessly pitched in to help, Peter Jurisic, our associate at Ci voluntarily produced The Flood Aid Concert, a rock concert held at McMahon Stadium in Calgary. When the mud dried, over two million dollars was raised through this concert.

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MacEwan
University

MacEwan University

Helping one of Alberta’s most renowned colleges position itself as one of its most connected and engaged universities.

Working with our partners at Cult, Ci was engaged by MacEwan University (formerly Grant MacEwan Community College in Edmonton) to help position this well-respected institution as Alberta’s newest university. Our strategic approach was to help build the brand and the culture from the inside out – so that all internal and external stakeholders were fully informed and engaged in the rebranding. This included consultation and facilitation to build a consensus on the brand platform and institutional “pillars”, a new identity and visual standards, a marketing and communications launch campaign, and storytelling microsite.

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WestJet

WestJet

We helped give birth to one of Canada’s biggest business success stories.

Yup, Ci launched them in 1996. Working through their marketing department, we did everything, from snack labels to name badges, aircraft livery to annual reports and birthday celebration events; we were involved in all of it. Not to mention 26 consecutive quarters of profitability. Have a look at the Union Station Domination video to see how we launched Toronto on a veritable shoestring budget! Creative Intelligence built the WestJet brand from the inside out, igniting a powerful internal culture and building a wholly unique external position and market identity.

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Our Experience

Our Experience

A successful track record in building brands and businesses with effective marketing, communications and engagement in all media.

We’ve applied Ci’s strategic creativity to a wide range of business, organizational and community challenges. And we employ integrated thinking, a broad skill set and multiple tools – in marketing, communications and social engagement – to meet those challenges. Check out some of our work.

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The Collider

The Collider

Unique tools and technologies for generating ideas and engaging your audiences.

Creative Intelligence provides a platform for advanced engagement – through strategic facilitation, brand culture support, and by bringing together unique tools and technologies that enable dynamic workshop interaction, real-time collaborative development, intelligence generation, knowledge and asset management.

 

One of the key tools we use for this is a proprietary digital solution called “The Collider”. An online and mobile app for interactive workshops, collaborative insight management and accelerated plan development.

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Innovation

Innovative Engagements

Marketing is about making connections, not pushing a proposition.

Are you launching or building a new product or brand? Making tough marketing decisions? Getting more digital? Trying to engage your audience through social media? Improving your recruitment? Supporting a cause?

 

Whatever the enterprise, if you’re trying to create, market or improve your business, you’ll need think more about connecting and engaging your stakeholders and customers – not just promoting or persuading.

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Disciplines

Disciplines

We combine a wide range of planning and development concepts, activities and technologies to help you succeed.

Brand Strategy and Identity.

Complete brand development from research to corporate identity to internal and external roll out and management.

 

Communications Planning.

All facets of campaign planning including target market demographic analysis, external research, public relations, online marketing and media planning. Advertising Campaign Development and Execution – Print and Electronic. Development of creative strategy
and concepts, creative direction, art direction, copywriting, and design to full production of finished files.

 

Advertising Campaign Development and Execution – Print and Electronic.

Development of creative strategy and concepts, creative direction, art direction, copywriting, and design to full production of finished files.

 

Web, Social Media, Mobile and Digital.

Consultation, design and development for web sites, online promotions, social media programs (including monitoring and management), mobile, digital apps and multimedia.

 

Account Services and Account Planning.

Full account service, with as much or as little information conveyed through the process as you want. Financial reporting that suits your systems and procedures, not the other way around.

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Services

Services

Whatever your challenge, we’ll help you devise the most effective solution with bright strategies, creative ideas and innovative execution.

STRATEGIC PLANNING AND CONSULTATION

We start smart. With a tested strategic process that helps us clearly see the state of your organization, the marketplace and what’s truly standing between you and your objectives.

 

CREATIVE CONCEPTS AND DESIGN

We live by the idea. At the heart of every solution will be a big idea that’s been driven by your mission, a comprehensive understanding of the audience, the market and how to engage them with your value proposition.

 

PRODUCTION AND PROJECT MANAGEMENT

We’re organized. Our depth of experience and project management capability allows us to collaborate – or execute the total program on your behalf – with effective and efficient administration, coordination and reporting.

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Function

Function

What we do is designed to make what you do better – more productive and profitable.

Creative Intelligence’s core offerings include: strategic plans driven by critical thinking; real-time social intelligence and social media initiatives; customer-focused marketing and communications campaigns; and advanced digital engagement programs. All of this is fueled by creative ideas and design capabilities with a research-driven understanding of target markets and audiences.

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Profile

Ci helps organizations accelerate brand and business performance.

Creative Intelligence was born from the idea that the most powerful marketing and communications comes from a balanced mix of strategy and creativity. That’s still true. But what’s also true is that in a hyper connected world there’s an even greater need to integrate and manage an explosion of communication channel options. That means more digital. More social. More customer-focused engagement.

 

And the concept of ‘brand’ has changed too. Brand strategies now incorporate a much broader range of company functions and assets: Culture, Sales, CRM, Product/service development, recruitment etc.

 

We help integrate and improve them all.

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About Us

Who is Creative Intelligence?

Ci is the brand consultancy of long-time business partners Dean McKenzie and Barry Anderson.

Three decades of industry experience has given us unique expertise and resources to help organizations build amazing brands. Our approach brings the right skills and resources to bear on our client’s challenges: great writing; smart design; creative technology. All driven by strategic insights and compelling inspiration. When you’ve been in the business this long and this deep you can call on a cadre of the best and brightest to do some extraordinary things.

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Smart
Business

Smart. At the Speed of Business

A strategic business and marketing catalyst.

We are a strategic business and marketing catalyst that helps organizations become smarter, faster and more agile when building brands in a connected world.

 

We think of ourselves as our client’s business partners. Today, marketing and communications needs to be a more essential part of what every business does. It’s not so much about ‘advertising’ as it is about ‘engaging’ – both your internal and external audiences. Its about culture and ‘living the brand’ in every aspect of your organization and at every point of contact with your market and community.

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Marketing
Innovation

Marketing Innovation for Brands and Businesses

Creative Intelligence is one of Western Canada’s most experienced brand and marketing consultants. We combine 30+ years of practice with smart new ideas and technologies to deliver marketing innovation to businesses operating in a more connected and digital world.

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NextGen
Solutions

NextGen Solutions

Changing realities and emerging opportunities.

To take full advantage of these changing realities and emerging opportunities organizations need to be smarter, faster and more agile in building and sharing their brands.

 

That’s the challenge Creative Intelligence has evolved to meet. That’s 3.0. An even more strategic and digitally empowered business and marketing catalyst — with a holistic approach that leverages all your best assets and opportunities to accelerate business performance.

 

You get the advantage of deep business and industry experience matched with a contemporary philosophy and expertise that’s integrated and tech-smart.

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Blog

Smart Talk.

Join our dialogue. Let’s start some intelligent conversations.

The Creative Intelligence Blog is our chance to share some interesting ideas on some interesting topics. As you might expect, some of them are about making business better. Some of it is just stuff that gets us thinking, challenges us, or raises our game. Join in. Get smart.

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Peter Jurisic

Peter Jurisic

Business Catalyst

Peter has been successfully  building businesses for over 30 years. Whether it be start up assistance, emerging companies or national enterprises with sales from under 1 million to over 100 million. He has managed publicly traded companies, led a management buyout of almost 90 million dollars to strapping on a headset and doing direct sales. He has a broad base of experience in everything from building partner networks globally, international sales, strategic planning, managing large call centres (four of them), sales teams (1- 50), change management, finance, raising capital, due dligence, marketing, digital media, social media, sophisticated lead management, and most importantly using money wisely to get the most bang for the buck.

 

Peter’s experience in new media and social media, coupled with his general business acumen, also makes him a formidable digital strategist and someone who can apply deeply innovative thinking to a wide range of corporate challenges. He loves business development and will be actively sharing Creative Intelligence’s unique story with new audiences and new markets in a variety of industries.

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Contact
Form

A Contact Form

Our ears are always open.

We’d love to start getting to know you right away. This is just another way for us to connect. Fill out this short form and we’ll get back to you to set up a time and method for us to talk about your brand and business challenges.

First Name (required)

Last Name (required)

Company Name

Email Address (required)

Phone

Subject (required)

Message

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Mac's

Mac’s Convenience Stores

Helping Canada’s largest convenience store re-engage with customers from in-store to mass media and targeted, interactive online initiatives.

We handled most of Mac’s key initiatives in Western Canada for about 14 years. We developed projects that supported and promoted the new store design and co-crafted a new brand position based on enhanced consumer shopping experiences. Our help with internal culture (and a unique foray into image advertising) engaged the market with a bold “solutions to inconvenience” proposition that built business. We produced many of the annual sales and marketing presentations for the franchisees as well as strategizing, conceptualizing and implementing all of Mac’s summer Froster promo campaigns during that time. Check out the Parafreezium campaign for a great example.

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Barry
Anderson

Barry Anderson

Strategic Catalyst

Now, more than ever, he sees the opportunity to combine art and science to make organizations — and the marketing they do — smarter, faster, better.

Barry Anderson is an experienced brand strategist and integrated marketing communications professional. His skill-set, and his passion, is mixing strategic thinking, creative ideas and innovative technology to maximize the business performance of brands. His approach touches on corporate culture, identity, marketing, customer engagement and the brand experience.

 

Why? Because he’s always believed what modern business has come to embrace — that your brand is not just what you say it’s what you do. Everything you do which impacts your internal and external audiences will create an impression that sticks in people’s minds. An image. A reputation. Today, social media enables brand engagements that are more interactive, personal, communal, immediate and measurable. Which is where Hadron comes in — now we can use digital technologies to combine real-time social intelligence with customer-driven brand strategies. Hadron helps companies get more agile, and brands get more connected and desired.

 

Barry is the co-founder of Creative Intelligence — the agency that created and helped build the WestJet brand into one of Canada’s premiere businesses. His portfolio and client engagements cover a wide range of companies and industries: SAIT Polytechnic, Alberta Economic Development, Mac’s Convenience Stores, 102.1 The Edge Radio, Kwantlen Polytechnic University, CJAY 92 Radio, Calgary Economic Development, ATCO Travel, Imagewear (by Mark’s), Pan West Community Futures, MacEwan University, Shell Select, to name a few.

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Dean
McKenzie

Dean McKenzie

Creative Catalyst

Dean McKenzie has over 30 years of experience in the area of creative Brand management, reputational brand management and identity and communications development.

A critical thinker, able to assess his clients’ marketing and communications challenges quickly and devise effective and captivating messages and visuals in response. His work has spanned the gamut of retail, institutional, corporate and technical accounts, garnering numerous awards both regionally and nationally. Along with his partners’ input, his experience has been in the areas of corporate culture, identity, marketing, customer engagement and the brand experience.

 

Dean is an experienced marketing communications leader with extensive experience in strategic planning and creative concept development, adept at working with high profile, multi-tier and multi-channel brands with various stakeholders in complex organizations. He has Proven track record for building strong collaborative relationships, delivering results-oriented communications strategies and campaigns that both inspire creatively while driving effective response. “The use of relevant, key insights to drive integrated marketing and communications strategies is the only way to go. Otherwise, it’s a shot in the dark. I’m also a fervent believer in strong brands that stem from a robust and supported internal culture. If you don’t believe in your people and support them in the products or services you sell, how can you possibly expect the consumer to likewise?”

 

Dean is also a co-founder of Creative Intelligence, leading the initial launch, as well as the day to day work on the WestJet account along with similar responsibilities and creative direction and development for accounts such as SAIT Polytechnic, Calaway Park, Sanjel Energy Services, The University of Lethbridge, Kwantlen Polytechnic University, Imagewear (A Division of Mark’s) and MacEwan University to name a few.

  • Adapt or Die or Are Dinosaurs really extinct?
  • Adapt or Die or Are Dinosaurs really extinct?

    2014-04-02

    T-rex

    Years ago, I recall a trip to the Tyrell Museum and my then, 5 year old son asking; “Dad, what happened to the dinosaurs?” I don’t actually recall my answer that day but it was brought to mind recently when my partner and I were being introduced. As 30+ year veterans of the advertising and marketing community in Western Canada, we were described as “the dinosaurs” of Calgary’s marketing community. While mildly offended at the time, we jokingly shrugged it off as youthful bravado. It did however, remain with me. In our industry, it’s an accepted principle that perception is everything. Your image, company, product or service is never what it is or what YOU believe it to be but rather what the consumer perceives it to be. Was the perception then that we were “past our best due date?” Did the “snow on the roof”, belie the acquired knowledge and experience that hard won, grey hair represented?

    In many cultures, notably Japan, no idea is put forward by anyone under 40 unless that idea is sponsored by a more mature and experienced executive. These “silverbacks” are seen to have the acquired knowledge and experience to vet ideas before they are taken to the group, so any obvious questions or concerns have already been asked and answered, respecting the time and volume of important decisions to be made by the larger executive group.

    Sure, our industry places great value on youth. And so it should. They have always represented the wellspring of new concepts, early adoption and exploitation of upcoming technologies. They are the direct connection to the ever-increasing purchasing power of today’s consumer. The modern tools of our industry have always been in their hands. They’ve literally known nothing else. They are not only connected to this consumer they are one of them. So, what’s my point? Simply this; Most scientists agree that in whole or in part, the dinosaurs died out because they failed to adapt quickly enough to their changing environment. Speaking as one who has made his living helping individuals, companies and organizations adapt to the ever-changing consumer environment, we have a unique perspective on the present day landscape of marketing and communications. And that is very simply: Yup, been there, done that. The solutions are different, there’s no doubt about that but the fundamental skill of adapting to change remains our single most valuable asset, both for ourselves as individuals but perhaps more importantly, in aid of our clients.

  • Buggy Whips And Mousetraps
  • Buggy Whips And Mousetraps

    2014-04-02

    Buggy

    I need a digital campaign. I need a social media strategy.

    The answer is yes you do and no you don’t.

    You’ve heard this all before. Hearken back to the early 80’s when companies and organizations were scrambling to get their presence up on the burgeoning, worldwide web. Recognizing this shift in information dissemination and ever increasing consumer access to it, digital agencies sprang up like weeds and the so-called traditional agencies set up or acquired their digital divisions, only too happy to oblige their client’s requests. The dust having settled, agencies took on the role of “Agents of Change” and for the most part, skillfully trail-blazed their clients through the relative uncertainty of the early years of digital and social media marketing. In fact, talk to any agency worth their salt and they will bristle at the notion of “traditional and non-traditional” media and the term social media is fast becoming the “buggy whip” of today. For those of you who have never heard the term, let me elucidate:

    Noun 1. buggy whip – a horsewhip once used by a driver of a buggy; “since buggies have been replaced by cars the buggy whip has become a symbol for anything that is hopelessly outmoded”

    What does this all mean? Well, nothing new really. Marketers still need to be increasingly more adaptive and responsive to the more demanding and educated consumer. Today’s consumer has never been more empowered, savvy and hyper-informed. Your product or service must adapt to the changing needs of this consumer. It all comes back to the simple truth our entire industry has been based upon for decades. What is the key differentiator(s) for your product or service? What’s the benefit and why should they care? Build a better mousetrap and the world will beat a path to your door. But in a global environment where PD is can be months rather than years to market, how many new mousetraps can realistically be invented? And even if you do, your competitor may just beat you to market.  Perhaps the question is better stated: Do you need a better mousetrap or do you need to better understand the mouse? The reality is, you need both.

    In his recent article in Marketing, Daniel Tisch stated “When everyone is creating, curating and analyzing content, a smart strategy will engage not only the most trusted sources, but also the stakeholder, consumer or citizen who will have credibility with their peers. When professional journalists, bloggers, influencers and other citizens are engaged with intelligence and impact, the results can be transformative for brands”. Sourcing these trusted advocates, is a whole other subject for future discussion but suffice to say, they may be far closer than you think.

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